Fresh AgroMashov 2015, the international exhibition for marketing of fresh agricultural produce, is scheduled to take place in Tel-Aviv, Israel, at the rendezvous point of Asia, Europe and Africa.

This major international exhibition of fresh agriculture produce will take place at the Israel Fairs & Conventions Center, Tel-Aviv, June 23-24, 2015.
Fresh AgroMashov 2015 is expected to double the number of presenting companies and visitors. This year the focus of the leading market players is marketing of fresh agricultural produce.

Additional important topics attracting presenters and visitors to the current Fresh AgroMashov international exhibition are the topics of taste and health. The modern consumer of fresh agricultural produce requires healthier and tastier products. These topics will also be presented at the exhibition's central symposium.

The increasing quality of life in Eastern Europe and the Far East offers fascinating new marketing opportunities and channels for growers and marketers of fresh produce worldwide. The exhibition for marketing of fresh produce - Fresh AgroMasjov - is one of the pivotal international meetings in the world of dynamic trade in agriculture.

Over the years we have witnessed dramatic changes in the nature and management of the fresh agricultural produce market, with new markets opening to growers capable of early identification of these opportunities.

The existing Western European market is supplemented by new Eastern markets that are changing the rules of the game in the area of agricultural produce marketing. Following the rise in quality of life in Russia, Ukraine, Poland, India and China, Eastern Europe and Asia have become important destinations in the marketing of agricultural goods. These developments were paralleled by a decrease in the purchasing power of Western European countries that were considered as major consumption players, forcing growers and marketers to acknowledge and accept the new rules of the game in terms of new major players in this dynamic market.

Both the new and old players will be our guests at this year's international Fresh AgroMashov exhibition.

Israel is a seasoned leader in the market of fresh agricultural produce. Israeli brands conquered the European market and continue to display constant improvement in quality. Professional knowledge and establishment of a centralized selling apparatus has helped in solving logistic problems generated by the increasing demand for Israeli produce - characterized in the recent years by the development of new fruit, vegetable and flower species.

Israel's geographic location, unique weather conditions and technological developments have enabled Israel to export produce of maximal quality and freshness throughout the year, especially during the months when growers from other countries cannot supply the demand. In recent years Israeli growers have spread into new markets in Eastern Europe and Asia, and are currently looking for additional 'pastures' with the goal of expanding their export boundaries.

This year these growers are joined by colleagues from all over the world, accompanied by buyers, network managers, wholesalers and exporters from the three continents constituting the fresh produce world of trade of the future.

The major change undergone by fresh agricultural produce is the transition from fresh fruits and vegetables able to endure the intercontinental shipments and characterized by longer shelf-live to the search for healthier and tastier products.

The Fresh AgroMashov exhibition in Israel is a summit of the world's leading players in agriculture and is intended to expand the existing marketing horizons and to conquer new and fascinating destinations worldwide. Thousands of visitors from all the major marketing destination countries are expected to do businesses in Tel-Aviv.

The exhibition offers a major platform for fresh agriculture produce to those seeking to increase the productivity of their business.