LoyalBlocks, a loyalty marketing solution for small businesses, yesterday announced a $9 million Series A investment led by General Catalyst Partners with participation from Founder Collective and existing investor Gemini Israel Ventures. Following the investment, which will be used for further development of the company’s loyalty marketing platform and for scaling the US operations, General Catalyst Managing Director Adam Valkin will join the company’s board of directors along with Yossi Sela, managing partner at Gemini, and Allon Bloch, CEO at mySupermarket.

The first company to introduce an automated loyalty application, LoyalBlocks were one of the innovative startups recently showcased during the UK Future Retail Delegation to Israel.

 

“Business owners are currently lacking a mobile-based marketing solution that enhances customer loyalty and generates real value,” said Ido Gaver, the company’s co-founder and CEO. “LoyalBlocks is a simple and efficient way for business owners to give their customers a better in-store experience by providing tailored incentives and instant rewards every time they visit.”

With LoyalBlocks, merchants are able to create a branded and customised loyalty app for their business. Their venue is instantly turned into an “automated zone” which triggers their app as soon as a customer walks in.
“We have taken mobile loyalty to the next level by making it easy for merchants to give their clients more, automatically. From a business perspective, it is an incremental layer of marketing that leverages their day-to-day activities. It is a simple, innovative and effortless way of generating more business and establishing long term customer loyalty,” continued Gaver.

 

“The fact that two billion people will soon carry smartphones fundamentally changes the game for businesses trying to attract and retain customers. What we’re seeing right now is just the tip of the iceberg,” said General Catalyst’s Adam Valkin. “LoyalBlocks is the first company to introduce an automated loyalty application. Combined with its rich product suite and impressive momentum in the market, it has the potential to become a market leader in loyalty management solutions.”

With hundreds of merchants joining every month, LoyalBlocks is on a rapid growth trajectory.