Based in Tel Aviv, Israel, iOnRoad is a recognised leader in the development of vehicle safety systems also known as Advanced Driver Assistance Systems (ADAS), including the iOnRoad augmented reality driving app. iOnRoad technology does not require dedicated hardware and runs on a variety of software platforms including Android, iOS, Windows, and Linux. iOnRoad will strengthen Harman’s leadership in global infotainment systems and services for leading automakers and accelerate the rollout of new ADAS functionalities.

 

iOnRoad is the recent winner of the 2013 Qualcomm QPrize competition and its innovation and market leadership have been validated by other industry awards. Nearly a million users have already downloaded the iOnRoad app that offers a suite of driving assistance functions including augmented driving, collision warning and lane departure warning. Harman successfully demonstrated the integration of iOnRoad into its infotainment platforms at CES 2013 and plans to embed the features of its algorithms in the heads-up display on both scalable and premium platforms. iOnRoad’s app will continue to be sold as an Android app on Google Play and as an iOS app through Apple iTunes.

 

“As our cars become more connected to the world around us, advanced safety solutions are critical to drivers,” says Dinesh C. Paliwal, Harman Chairman, President and CEO. “Harman’s next generation in-vehicle infotainment technology platforms are designed to be smarter and have more responsive control systems, particularly in an advanced head-up display. iOnRoad provides an exceedingly exciting opportunity for us to leverage our installed base of more than 15 million vehicles and provide technology systems and services to more customers. We welcome the talented employees of iOnRoad, and are excited about the opportunities that lie ahead.”