It is puzzling and even irritating that the EU chooses to apply a double standard concerning Israel, while ignoring that there are over 200 other territorial disputes worldwide, including those occurring within the EU or on its doorstep. The claim that this is a technical matter is cynical and baseless.

Product labeling does not advance any political process between Israel and the Palestinians. The opposite is the case – it is bound to reinforce the PA’s refusal to conduct direct negotiations with Israel, negotiations that the EU claims to support. Product labeling will strengthen the radical elements advocating a boycott against Israel and denying Israel’s right to exist, contradicting positions that the EU publicly opposes. This recent step raises questions regarding the role that the EU aspires to play. It may also have implications for Israel-EU relations.