Modern Israel is bounded to the west by the Mediterranean Sea, and to the south, by the
Red Sea. On the East lies Israel's longest and most famous river - the 320-kilometer long
River Jordan. The river flows south through the freshwater
Sea of Galilee eventually emptying into the
Dead Sea.
While faced with 4 different seas, Israel is a small country which suffers from scarcity of drinking water. Consequently the existential cause compelled Israeli scientists to reach many break through discoveries in various aspects of life: Agriculture, Medicine and Energy. Numerous creative innovations have been developed at diverse Israel research and technology institutes – many inspired by the Sea and the living creatures in it.
The Israeli Pavilion resembles a symbiotic combination of pure nature and the world of progress, coming together without interruption and in mutual inspiration. This is a form that combines these two worlds, ostensibly different in purpose and essence, but more effective thanks to the constructive combination between them. The visit to our pavilion gives you an exciting glimpse into the world of pure nature, and man's interactions
The Living Ocean: The Israeli Pavilion offers the visitors an emotional artistic experience. Entering the pavilion, walking along the pathway, you are gradually going into a fantasy trip – slowly "diving" into an underwater experience, observing an exciting beauty of Micro-creatures moving in a wonderful and unfamiliar marine world. The combination of man and marine environment is not natural; therefore, visitors are gradually exposed to all layers of marine world until they find themselves in a new environment. The movements of physical elements, projections in all dimensions and gaming with the physical or non-physical break down the world of spatial perception and create the feeling of a larger space. Travelling through the deep beauty of the sea the visitor opens his imagination, getting ready for the world of discoveries realizing the human responsibly of saving our important natural resource.
The Coast - Man and Nature: Emerging from the deep onto the land the visitors will encounter the most exquisite Israeli discoveries and innovations from this interaction between men and the living seas. You can touch and open new windows of knowledge about dozens of items. The virtual exhibits propose Israel's ecological solutions for humankind while keeping the balance between man and nature.
Caring for Future Generations we have the privilege to enjoy our world today, but we have an obligation to keep it for future generations.
The Team
Creative, Production and Project Management
Established in 1990, Disk-In Pro offers tailor-made creative solutions to deliver messages by conceiving new media platforms as part of a complete theme for any vision.
Having multi-disciplinary expertise in-house, Disk-In Pro specializes in planning, designing and implementation of museums, visitor centers, theme parks and sophisticated projects around the world.
Moshe Yeyni, CEO and Multidisciplinary Designer
With many years’ of experience, Moshe develops and creates experiential platforms to deliver messages. In his creative work, Moshe integrates different disciplines, including architecture, design, art, multimedia and technology into a multidimensional experience.
The basis of his work is drawn from the stage productions that he directed and produced during his early career and turned them to permanent sites and exhibitions.
Among his works, museums, visitor centers, exhibitions and performances around the world.
Eran Oren, Ormedia Group LTD, Project Manager
Experts in leading unique projects of innovative, high interaction and uplifting user experience.
Have the knowledge, experience and know how in providing an impressive tailor made solutions at the highest quality and for long lasting operations.
Eran has been chosen by Disk-In Pro as the Senior Project Manager for Design, Construction, Multimedia & Operation of the Israel Pavilion, after successful collaboration in the 2010 World Expo in Shanghai.
Architecture, Design and Art direction
Hyuli is a dynamic idea and design company founded by three designers and architects: Sagi Rechter, Jonathan Ollech and Amir Tomashov.
The studio integrates a variety of creative disciplines under one roof, fusing art direction, graphics, industrial design and architecture into one creative whole.
Saguy Rechter
Architect, graduated with distinction from the Technion, winner of prestigious awards and competitions in the field of architecture and concept. Saguy deals with concept design for animation, cinema and computer games, and has considerable experience in the field of informative communication. He has taken part in a number of the leading projects carried out in Israel recently in different media fields. Saguy also teaches, as an instructor in the architecture studio at the Bezalel Academy.
Yonatan Olech
Architect, graduate of the Technion. Yonatan is an architecture concept designer, highly experienced in private and commercial architectural planning. Yonatan is also a three-dimensional artist and designer for advertising and animation.
Amir Tomashov
Architect, graduated with distinction from the Technion, winner of prestigious awards and competitions in the fields of architecture and art. Amir is a visual artist and exhibitor, and participates in group exhibitions, biennales and solo exhibitions in Israel and around the world. Today his work can be found in a number of the important collections of Israeli and international art. He has experience in designing and in setting up exhibitions. Amir is also involved in private and academic teaching, and is a lecturer and instructor at the Technion and Tel Aviv University in the fields of architecture, art and cinema.
Content Consultation
SeArc (stands for seascape architecture) is a multi-disciplinary marine environmental consulting firm specializing in designing and retrofitting coastal/marine infrastructures in order to increase their ecological value and biological productivity, while reducing their ecological footprint. Operating internationally in a wide variety of marine ecosystems, SeArc was founded by two young scientists, Dr.Shimrit Perkol-Finkel and Ido Sella MSc, with a novel vision of bridging development and sustainability.
Dr. Shimrit Perkol-Finkel Director and Chief Scientist
B.Sc. Life sciences, Tel-Aviv University, 1998
M.Sc. Zoology - Ecology & Environmental Quality, Tel-Aviv University, 2001
Ph.D. Zoology, Tel-Aviv University, 2007
Post-Doc. University of Bologna, 2008-2010
Over 10 years of experience in the field of Marine Biology and Ecology with emphasis on design, evaluation and monitoring of artificial reefs and related man-made habitats. Extensive technical experience in sustainable management of urban marine structures, conservation and rehabilitation at both species and habitat levels, planning and execution of monitoring programs. Strong background in small scale hydrodynamic processes on man-made substrata. Practical experience in developing cultivation and transplantation techniques. Lab and field experience in life history traits of corals and algae, invertebrate taxonomy with special emphasis on stony and soft coral species. Field experience in 14 counties, including data collection, experimental work, and leading research expeditions. A former Marie Curie Fellow and leader of the EU funded MarUrbe project (EU – FP7-PEOPLE-2007-2-1-IEF-219818 - Project coordinator: Dr. Laura Airoldi, University of Bologna) dealing with sustainable management of urban marine structures.
Shimrit is responsible for management, project planning, data management, client relations and business development.
Ido Sella, Director and Head of Lab and Field Operations
M.Sc. Zoology - Ecology & Environmental Quality, Tel-Aviv Uni
versity, 2007
Ph.D. candidate, Zoology, Tel-Aviv University, 2007- Present
Professional biologist with over 8 years of experience in the field of Marine Biology and Ecology with emphasis on developing of cultivation methods of marine invertebrates. Diverse biological background, with extensive technical experience in working on underwater man-made structures. Practical experience in land and open-sea aqua farming techniques. Lab /field experience in taxonomy,biomechanics and life history traits of invertebrate. Responsible for management, project planning and technical guidance to all aspects of SeArc lab and field operations.
Post Production artistPost production and design company specializing in high-end 2D & 3D visual effects for commercials films & TV based in Tel- Aviv, Israel.
Founded in 2004, Geronimo quickly became one of the leading post production companies in the Israel.
Whilst considered a boutique, this isn’t always reflected in the size and scale of projects we deliver.
Our philosophy is that even though we use the most up to date equipment, it’s the people that makes Geronimo.
Shai Zingerman
Sound Artist Shai Zingerman have been designing soundtracks for the last 16 years. Brought up on classical music and Jazz, Shai is today one of the Israeli sound industry's leading professionals. Working as a freelance sound designer with all Israeli TV stations (broadcasters and cable), Shai have gained tremendous experience in a variety of genres; from branding campaigns, commercials and video art, to TV shows, drama and documentary series, and movies.
Emerges has a leading design company in Korea, and was nominated with the honour to be among the few selected official Korean constructions companies for International Expo 2012 Yeosu Korea. TOIN's services include everything from contract establishing, planning, designing, and the actual construction.
As an industry leader TOIN incorporates effective and creative planning, with a highly skilled and intelligent staff of designers.
TOIN develops and exports environmentally friendly exhibition products to 24 nations worldwide.(included Panama, Mexico, Greece, Malaysia, U.K., Russia, Saudi Arabia, Portugal, etc.)
TOIN has been appointed by Disk-In Pro to build the Israel Pavilion, and are doing an amazing job and might even finish the Israel Pavilion First before any other countries.