​   H.E. Mr. Dan Ben-Eliezer Ambassador of the State of Israel in Romania participated in the 23rd edition of Ja-Ye Europe Company of the Year Competition, organized by Ja-Ye Europe (Junior Achievement Young Enterprise) and hosted by Junior Achievement Romania, which took place in Bucharest between July 20-21, 2012.

   The event is a showcase of the best student companies of the year from across Europe. They are judged by a panel of business people on their annual reports, marketing, sales strategy, company presentation, product and/or service.

   This year, 200 students from 35 countries participated and presented their Start-Ups, of which Israel’s Mamabaker company was chosen the 1st Runner Up. The Israeli team, which includes 14 students aged 15, invented the “FlourinRoll” - a unique stainless-steel hollow rolling pin with the ability to scatter flour. The product enables clean environment (no dirt hands or dirt flour jar) and it includes an ecological net bag.

   H.E. Mr. Dan Ben-Eliezer Ambassador of the State of Israel in Romania congratulated the members of the Mamabaker company for their success and for their incredible innovation.        

    This year’s competition had more than 400 participants including students, teachers, JA-YE CEOs and staff, European board members as well as representatives from business, education, politics and press to a special celebration of entrepreneurship in Bucharest.