Israeli ingenuity powers wearable technology
At Israel’s first WearableTech Conference, people came from
several countries to see what the startup nation has to offer in this rapidly
emerging field.
By Avigayil Kadesh
Robert Scoble, one of America’s most highly regarded “tech
evangelists,” was the featured guest at the inaugural WearableTech Conference in Tel Aviv in May 2014. Participants from
several countries came to see how Israeli ingenuity can give them a leg up in
this cutting-edge field.
Tech evangelist Robert Scoble spoke at Jerusalem Venture Partners.
Photo by Kobi Natan
“I think a lot of the wearables will come out of Israel,”
Scoble says, noting that sensors, sophisticated algorithms and nanotechnology
-- fields in which Israel excels -- are all integral to wearable devices hooked
up to the Internet of Things (IoT).
He cites as examples PrimeSense, the Israeli motion-tracking
chip technology for the Xbox 360 that was acquired last November by Apple; Omek
gesture recognition software, bought by Intel for $40 million; and OrCam
smart glasses for the visually impaired.
Orcam’s smart glasses for the visually impaired.
“Everyone wants to be in this space, and Israel has a big
role in it, so that’s why all these people came to the WearableTech
Conference,” says Nir Kouris, cofounder of Innovation Israel and one of the
organizers of the WearableTech conference.
Aside from the well-known Google Glass wearable computer, many
other space-age products are on the horizon, such as the Basis health-tracker
watch in which Intel invested heavily, Google’s Android Wear software platform,
Apple’s iWatch and Samsung’s Galaxy Gear.
“Intel is investing in a wearables team here,” Scoble said
during his presentation at Jerusalem Venture Partners (JVP), an early-stage
investment house. He also mentioned that GE does a lot of its imaging R&D in
Haifa.
“And Israel has a lot of expertise in inkjet printing, so
you might think about a printer that can spray transistors onto anything.”
Julien Blin, managing director of Gizworld.com, a global
mobile/wearable computing consultancy in California, echoed Scoble and added that
much of this knowhow comes out of the Israel Defense Forces. “Those guys coming
out of the military really know how to build algorithms and sensors,” says
Blin.
International summit
Kouris says the WearableTech Conference was a smashing
success. “It was really an international summit, and a lot of deals are coming
out of this,” he says. Many participants came from Asian countries, including
28 people from China.
From left, JVP Partner Yoav Tzruya, Nir Kouris, Robert
Scoble, JVP Partner Uri Adoni and wearable computing/IoT strategist Julien
Blin. Photo by Kobi Natan
Among the Israeli startups that presented at the main event
in Tel Aviv were MUV Interactive,
which makes a glove-like device to turn any surface into a touchscreen; the Neura predictive and adaptive ecosystem
for wearable devices; and the hereO children’s wristwatch, which incorporates
the world’s smallest real-time connected GPS tracking device.
Video:
HereO
Year of the wearables
Kouris, 31, says 2013 was “the year of the wearables,” with
many exciting technologies breaking out on the horizon. Some of the most
prominent disrupters in this area were at the WearableTech Conference,
including the acknowledged “father of wearable technology” Prof. Steve Mann
from the University of Toronto. He gave a keynote address wearing the
SpaceGlasses mediated reality headset from his company, Meta.
“Father of wearable tech” Prof. Steve Mann demonstrates
SpaceGlasses in Tel Aviv.
The day before the main event, a hackathon was led by
Jonathan Schipper of Johnny505 Studios in Israel, which does consulting and
development for Android, Glass, wearables and the web. Schipper aims to create
the first incubator for wearable apps and devices in collaboration with
London’s Nonlinear Labs. Mann and Scoble also met with Israeli students to talk
about the future of wearable technology.
Scoble says we can expect to be wearing sensor-embedded
shirts that transmit heart-rate data to our physicians, ski goggles that tell
us where we are on the mountain and how fast we’re going; bracelets with
embedded RFID tags so we’ll never have to carry around credit cards. Dogs will
wear collars that let owners keep track of how much they’re eating and where
they are, and infants will wear onesies embedded with sensors to monitor their
breathing.
Some of these futuristic products are almost on the market.
Israel’s Oxitone,
for example, aims to be the world's first medical-grade personalized wrist
monitor providing automatic, continuous wireless monitoring of blood oxygen,
pulse rate, activity, sleep and breathing patterns. It got a head start as part
of GE Healthcare’s Start-Up Health Academy Entrepreneurship Program in 2013.
An Oxitone prototype
“Wearables nowadays are mainly watches or glasses, and
glasses are focused on the outside -- what the person sees,” says Tuvia Elbaum,
cofounder of Jerusalem-based Umoove software
for face and eye tracking on mobile devices.
“The next step will be looking at what the user’s eyes are
doing, and combining the two things. That’s where we come in with our
eye-tracking technology. We can add more natural interaction with the glasses.”
Umoove business development manager Jack Gottesman adds, “By
tracking the eyes you get an inside look at what the person is thinking. The
eyes move involuntarily, as opposed to the face and the hands that are much
more controlled. Your eyes are constantly moving around, scanning your
environment and the screen and your digital environment also, so by tracking
the eyes it’s like looking into the person himself.”