Yeosu, May 9, 2012—The Israel Pavilion at the Expo 2012, also known as the Sea of Inspiration, is set to excite visitors with the immersive underwater journey and breathtaking bird’s-eye viewing experience. This pavilion captures Israel’s unique marine offering as characterized across technology, science, education, culture and environment, in an interactive and rousing manner.
The façade of the pavilion was designed by renowned Israeli lighting artist Ayala Serfaty, to welcome visitors by showcasing the Israeli Pavilion’s theme “Sea of Inspiration” captured in an aesthetically appealing style.
Visitors enter the Sea of Inspiration through an illuminated hallway that is adorned with images capturing Israeli marine activities along the 4 seas, from walking on the sea shore of the Mediterranean Sea, surfing on the Sea of Galilee, floating on the Dead Sea and diving into the Red Sea - gradually "leading" the visitors into the deep. This phase of the pavilion also emphasizes Israel’s wide marine culture attractions. From ancient archaeological sites, to unique marine-inspired art, to water-oriented sports, Israel offers a rich aqua experience.
As the visitors turn the corner, they go into a space, simulating an underwater reality. An imaginary world of micro-organisms unveiled to the visitors on 18 8 meter long light pillars, carries them to a discovery journey into the basic foundation of life, realizing the human responsibility of saving our important natural resources.
After exploring the translucent columns, Sea of Inspiration visitors can proceed into a separate exhibition hall that offers a spectacular bird’s-eye journey across Israel, as well as four distinct panels that provide a hands-on and interactive learning experience. These panels demonstrate Israel’s leadership in marine science and technology, across biomed and cosmetics, desalination and aquaculture among others.
“The Sea of Inspiration offers visitors a magical adventure,” said Yaffa Ben-Ari, Commissioner General of Israel. “Visitors will encounter exquisite Israeli discoveries and innovations. New windows of knowledge about dozens of items will be open to your touch. The virtual exhibits propose Israel's ecological solutions for humankind while keeping the balance between man and nature.”
Visitors to the Sea of Inspiration will be able to re-live their visit with the Israel Pavilion 2012 app, available to iPhone and Android smartphone and tablet users.