"Everyone identifies Israel with diamonds because Israel is one of the three main diamond centers in the world," says Itzhak Bendor, managing director of the Israel Jewelry Manufacturers Association. After all, Israel's diamond exports total $7 billion dollars annually.

But as you'll see in this video, Israel's jewelry industry isn't only about the diamonds. Some 100 exhibitors and 10,000 visitors came to this year's Jovella, the leading annual showcase for Israel's jewelry industry. Watch here to find the latest fashions and trends.

The next Jovella exhibition will be held in Tel Aviv on July 1-2, 2014.