"Owning a comic shop, and working in a comic shop, is my dream job because it's my hobby and I love it," says Danny Amitai, co-owner of Tel Aviv-based Comics N' Vegetables. "I love comic books and it's just great."

"We started as a little website," adds co-owner Yuval Sharon, "then we decided that we have to open a store."

When the Israeli duo won the 2011 Will Eisner Spirit of Comics Retailer Award in San Diego, California, the presenter said: "I am very, very happy to tell you there's going to be dancing in the streets of Israel tonight."

"Yes, it's pretty nice," acknowledges Sharon.