Celebrating Israel's independence day the BEST way

Celebrating Israel’s 74 Independence Day

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    Celebrating Israel’s Independence Day the BEST way

    On the occasion of the 74th anniversary of Israel’s Independence Day and to mark the 30th anniversary of India-Israel full diplomatic relations, the Consulate General of Israel in Mumbai launched a special communication campaign. Ten BEST buses showcasing India-Israel cooperation in the fields of agriculture and water will ply on the streets of Mumbai for the next one month. Soon, a suburban (local) train on the Central Railways will join them. Israel’s Consul General to Mid-West India, Mr. Kobbi Shoshani inaugurated the first bus by travelling from Maharana Pratap Chowk, Mazgaon to Mumbai Central Depot along with his colleagues at the Consulate General of Israel. They distributed gift hampers to fellow passengers and BEST staff and informed them about fledgling bilateral relations.
    Eeventhough India established full diplomatic relations with the Jewish state on 29th January 1992, a Consulate was established in Mumbai in the 1950s. It played an important role in bringing two people close together. On this occasion, Consul General Kobbi Shoshani said , “Since the last 9 months, I have been a proud Mumbaikar. I have visited this city many times in the past since 1992 and have witnessed its changing skyline. Mutual love and affection between the people of Israel and India is the biggest strength of this special relationship. It is important for us to reach out to people and get them involved in celebrating the 30th anniversary of Indo-Israel relations and Israel’s independence day. A social media campaign is planned around these buses and the train which will be launched soon. The buses carry slogans प्राचीन सभ्यताए, आधुनिक राष्ट्र and भारत-इजराइल दोस्ती के तीस साल बेमिसाल to highlight the unique nature of India-Israel friendship.”