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The Hebrew Book Week is an annual event celebrating literature in Israel. Currently the Hebrew Book Week is extended to ten days, and takes place in the spring usually around the time of the Jewish festival Shavu’ot. During the week, large day-long outdoor book fairs are organized in Israel’s major cities in which publishing houses advertise and sell their products. Apart from discounts in the fair, book stores as well typically offer sales during this time, and in addition to that, a variety of literary events, such as public reading and face-to-face with authors, take place.