LiveU, the leader in portable live video-overcellular solutions, has announced that British Eurosport, part of the major European sports broadcaster Eurosport, has selected LiveU’s cellular transmission technology to enhance its broadcasts for British viewers for both small and premium-scale events.

 

British Eurosport is deploying LiveU’s flagship LU70 backpack solution to enhance its local feed, allowing the leading sports broadcaster to intercut a range of UK-specific content – player interviews, practise match coverage, personal moments – with the overall Eurosport feed. British Eurosport has tested the technology at a wide range of events including: the MCE British Superbikes and World Superbikes; the French Open tennis – where it proved particularly useful, providing material during rain delays; The WTA Madrid tennis and Masters Snooker in the UK.

 

Founded in Israel in 2006, LiveU solutions are used daily for breaking news and high-profile events, such as the Royal Wedding of Prince William to Catherine Middleton, the US Presidential Campaign, London 2012 Olympics. It will now be used by British Eurosport to heighten the excitement for British viewers of this year’s Tour de France.

Jenny King, British Eurosport’s Head of Production, said, “For us a lot of the benefit of this technology is convenience as it means that we don’t have to rely on satellite. Often we go to events at quite short notice and booking a truck and a satellite feed is either impossible or very expensive. LiveU’s technology provides us with the flexibility to send back our own specific content, giving us the option to operate quickly and economically to enhance our coverage. This provides an improved end product for our viewers.”

Samuel Wasserman, LiveU’s CEO, said, “British Eurosport is a premium sports broadcaster and we’re very pleased that it has recognised the power of our technology. It’s clear that British Eurosport is using it at high-profile events, adding regional flavour to provide an improved viewer experience. We look forward to this continuing relationship.”

As in previous years, LiveU will be demonstrating its latest technologies at the Israel Pavilion at IBC 2013 in September. The Israel New Media Pavilion serves as a hub of innovation and an oasis of expertise with the showcased companies presenting their solutions in their respective sectors.

 

For more information or to organise a tour of the Israel Pavilion, contact Daniel Saunders on dan@israeltrade.gov.il.