The “COFA Games” team will have the opportunity to participate in the DLD festival, the largest international festival of innovation in Israel from 13 to 19 September. The winning startup will have the opportunity to meet with the leading Israeli entrepreneurs, business angels and technology incubators representatives, as well as to get to know the way the famous Tel Aviv “startup ecosystem” works. They will also meet with colleagues from around the world in Tel Aviv, a city which, after Silicon Valley, is the largest startup center in the world.

HE Mr Yosef Levy, Ambassador of Israel to Serbia said: “There are lot of similarities between Israel and Serbia. We are small countries with an extraordinary history, full of inspiration and hope, but our greatest treasure are young people who create a future. Israel has recognized that and we invest in young generations for decades, because of their creativity and courage are the secrets of success.”

HRH Crown Prince Alexander II welcomed guests and said: “It is a great pleasure to have the opportunity to host Start Tel Aviv competition at the Royal Palace and to offer our teams the chance to go to Tel Aviv, second biggest startup capital in the world. My Foundation and Royal Council for entrepreneurship think highly of this cooperation with the Embassy of Israel in Serbia. We hope that we will through this, but hopefully many other joint projects help Serbia increase innovation and entrepreneurship initiatives through the experiences and knowledge of a true startup nation.”

Members of the jury Hagai Arbel, General Manager of Veriest Venture, David Scoch from Serbian Private Equity Association and Dušan Kosić cofounder of the Serbian Business Angels Network (SBAN) have chosen the contestants out of more than 20 startup companies with creative projects from web design, mobile communications, and security.