Objectives
Promoting Israel's agenda in China on various
fields: political, economic, academic, technological, agricultural, cultural
and tourism affairs.
Media
The Press section is working in cooperation
with the local Chinese media (TV, Radio and printed press) providing relevant
content about Israel in order to increase the Chinese public's different
sections interest and knowledge about it, through Press conferences, branding
productions, press releases, special campaigns, press delegations to Israel,
interviews and other various media events.
Online community and dialogue
The modern
technology enables us to share information and to have an open direct dialogue
between the Israeli and Chinese people. The Israeli Embassy's Online Diplomacy
Team created several online platforms through which content about Israel is
presented on a daily basis in the Chinese language, and allows Chinese readers
to create an active dialogue.
Our circle
of followers grows rapidly (currently more than 250,000 followers) and we aim
towards maximum interaction with our followers, encouraging them to ask
questions, have various contests of writing about Israel and send bloggers delegations
to visit Israel and share their impressions.
Mongolia
The press
section is also in charge of all bilateral maters and Embassy activities in
Mongolia.