Discover Israel, a new interactive video designed to encourage incoming tourism to Israel went live on February 12 on the Tourism Ministry website. The viewer can choose the virtual tour he/she wishes to take, in keeping with personal interests and tastes.

The video uses a unique platform created by the Israeli Interlude company which specializes in interactive videos and which recently placed first in a Time Magazine listing of best clips for 2013 with its clip for Bob Dylan's song "Like a Rolling Stone".

The video invites the viewer to choose from three characters who will lead him/her through those places in Israel that best suit their personalities. These include a tour guide who specializes in religion, history and culture; a young woman whose interest is lifestyle and a young man interested in adventure. Each one takes the viewer on a tour of Israel, during which he/she can select preferred destinations to visit. The video offers 33 viewing options and 72 different touring itineraries. At the end of the video, the viewer can share his choice via Facebook or Twitter.