(Communicated by the Ministry of Economy Spokesperson)
The Office of the Chief Scientist (OCS) at the Israeli
Ministry of Economy has introduced its first annual Innovation Report. This
report presents an overview of the Israeli hi-tech industry while describing
the trends, challenges and opportunities in different sectors of the industry.
The report was written in cooperation with several authorities, including the
ministry's Employment Department, Digital Israel, the Program for Returning to
Industry and Academia in Israel and others. It illuminates, in one place
for the first time, different aspects of the country’s innovation ecosystem -
from the state of human resources to the European framework program (Horizon
2020), from the life sciences program to a review of the growth and potential
in the phenomenon of crowdfunding.
According to the Chief Scientist in the Israeli Ministry of
Economy, Avi Hasson: "This first innovation report summarizes current
trends in Israel's hi-tech industry. With it, we begin an annual tradition of
presenting an overall picture of the state of the industry in this country. I
believe such a picture is necessary to analyze the trends developing before our
eyes and to identify the main challenges we must face and the new opportunities
at hand. It is incorrect to look at the hi-tech industry as monolithic - the
“startup sector” and the more mature industry operate differently and require
different tools if we are to move the market forward. Though 2014 was a
hallmark year for Israeli startups, we are far from reaching the industry's
full potential."
Chief Scientist Avi Hasson added that: "The innovation
report allows us, for the first time, to examine characteristics and trends
which were until now isolated, to connect the dots and create an overall
picture, with desired horizons of activity, clear goals and ways to meet new
challenges. The ecosystem in which the hi-tech industry operates is
multifaceted and complex. We identified five core components in this ecosystem:
innovation policy, human capital, funding, industrial innovation and
international activity. The report raises issues affecting anyone concerned
with advancing the hi-tech industry and implementing innovation in the private
and public sectors. Reviewing these issues is meant to serve as a basis for
ongoing dialogue between the industry, investors, entrepreneurs and the
government, and to direct our joint efforts towards attaining economic
prosperity through technological innovation."
The Need for New Funding Sources for the Industry
2014 was a record year for raising capital for the hi-tech
industry, but a look at the long-term trends reveals that sources of funding
for the industry are not sufficiently robust: the venture capital model was
shaken in recent years due to economic crises and relatively low yields, and
this led to a selective reduction of the number of funds and to mergers by many
players in the market. Moreover, the local stock market's position has been
eroded and many companies choose to go public and raise money on foreign stock
exchanges.
In light of these changes, the industry must increase
funding and diversify such sources as institutional bodies or the greater
public through crowdfunding platforms. This would ensure that there are
sufficient sources of funding for companies with different needs and that there
won't be dependency on one dominant source. The OCS, whose budget has also
diminished over the years, is partnering with the industry to pinpoint new
sources of funding and remove obstacles limiting the use of alternative
channels.
Apart from increasing funding, there is great importance in
diversifying sources which can be utilized as “Smart Money” - i.e. investments
that will help companies grow and enter new markets. Even if capital-rich
sources are found, “Smart Money” would still be lacking in some areas, i.e.
investment which is not purely financial but which comes from investors with
experience and ties in new markets, who can help companies grow and develop
wisely.
Growing More Hi-tech Startups into Major Companies
Israel has been blessed with a plethora of startups but many
of them are quickly sold to larger companies and never grow to become major
companies within Israel. Some claim that these "speed boats" -
startups with quick exits - are where our market's competitive edge lies, but
the OCS believes that growth of local "large ships" - i.e. mature
companies - is crucial. Large companies employ a higher number and wider
variety of employees and develop know-how within Israel. It is also more
difficult to move their activities abroad. The challenge of company growth is
not purely technological but also requires identifying market trends, grasping
foreign cultures and understanding different markets - with the business
development this entails.
Therefore, the OCS shouldn't oppose entrepreneurs
heading for exits, but rather create incentives and conditions that will make
it worthwhile for Israeli companies to continue their growth in Israel. The
OCS has seen many web-related companies that have demonstrated significant
growth in recent years such as Outbrain or IronSource, but this is not enough -
more companies like these are needed to become market leaders.
Implementation and Development of Technologies in
Traditional Branches and the Public Sector
Traditional industry in Israel is characterized by low-level
technological proficiency and low productivity. Increasing access to innovative
technologies and R&D and providing the means to implement them are the
basis of increasing productivity in these branches. The Office of the
Chief Scientist is leading a program supporting R&D in traditional
industries and has invested NIS 1.5 billion in these industries in the past few
years. Government services to citizens can also be greatly improved through
technological innovation. To this end, the OCS is cooperating with Digital Israel,
the bureau in charge of modernizing public services.
Efficient and Smart Government Assistance
Today, the structure and defined purview of the OCS is not
in sufficient sync with its clients' needs and makes it difficult to provide
timely, focused solutions. Therefore the OCS has recently led a
wide-ranging strategic process examining how the OCS must adapt itself to the
dynamic reality, while updating its instruments of support in light of the
above challenges. With the establishment of the new government, the OCS
intends to begin promoting the organizational changes this entails. The OCS is
getting ready for a significant strategic-organizational shift, intended to
increase accessibility for industry, focus the missions it undertakes and adapt
its capabilities according to these goals. This will be accomplished by moving
from an agency with a single funding structure to five centers of innovation,
each with its own mission and target audience.
According to Chief Scientist Hasson: "As an organization
serving the innovation industry, we will strive to innovate the tools we
utilize and increase experimentation with the diverse, creative means at our
disposal. This, while maintaining our existing core of support for industrial
R&D always with an eye towards what’s good for the market and advancing
industry as a whole."
The Hi-tech Index
The Hi-tech Index is designed to
differentiate between fledgling startups and more mature companies, and
therefore help create a more focused work plan adapted to these different
characteristics. The Hi-tech Index will help analyze the innovation ecosystem
in Israel and outline a policy and the means to implement it, while keeping in
mind a company's characteristics - first and foremost through clearly
differentiating startups from mature companies. The startup industry is highly
influenced by shifts in the financial world and behaves dynamically. The index
allows us to follow flows and ebbs in startup activity and their connection to
global developments. On the other hand, mature companies characteristically
enter crises in a more controlled manner and usually recover relatively
quickly.
A major part of the report deals with new funding
alternatives:
Strategic Investments and Corporate Venture Capital Funds
Two main alternatives for Israeli tech firms other than
raising funds or going public have become available in recent years. The first
option is strategic acquisition by a major corporation with large cash reserves
and the desire and ability to buy a startup or promising technology. This is
much more than a purely financial deal since these major companies often serve
as platforms for wide-scale distribution and an interface with a global crowd of
consumers. This phenomenon has transformed the goals of many startups, which
see it as a value-added proposition due to major corporations' willingness to
pay sums exceeding the startup’s market value, following considerations like
“synergy” or eliminating competition. This is backed up by recent examples in
the global arena such as the acquisition of WhatsApp by Facebook for $22
billion in October 2014 and in the local arena with the acquisition of Waze by
Google for $1.1 billion in June 2013.
Another option is raising money through corporate venture
capital funds, which are gradually becoming key players in the local industry,
despite the fact that their scope of activity in Israel is still far from that
in the US. Several foreign corporate venture capital funds are currently active
in Israel, while Israeli corporate VCs investing in local ventures are all but
nonexistent. Despite popular misconceptions, corporate VCs seeking innovative
value for their activities are willing to invest in all stages of a company,
particularly in their early stages. This is evident by the high number of
corporate accelerators in Israel, from companies like Deutsche Telecom, Citi
and others.
The obvious advantages are the strong ties corporations have
with the industry and access to infrastructure and know-how unique to the
corporation. The main disadvantage can be an occasional conflict of interest
between a corporation and the invested company. However, companies in the seed
and pre-seed stages still do not sufficiently enjoy this channel of investment,
many times because of the difficulties in identifying the appropriate contact
who will open doors at the major corporation.
More Alternatives: Micro-funds and Crowdfunding
A wider look at the funding needs of Israeli technology
companies shows that in the current business environment that enables
sufficient funding for companies in early stages, many new startups are
cropping up. As a result, there is "inflation" of seed companies
reaching the first significant capital-raising stage (Round A). This typically
involves a significant increase in companies' capital needs and the supply of
concentrated capital by VC funds. On the other hand, funds have moved more and
more in recent years to a "bigger bets" strategy, i.e. investing
larger sums of money in a smaller number of companies which are predicted to
make successful exits. Thus, the available capital is relatively limited
considering the number of companies vying for it, especially in light of the
extra demand for funding described above. The lack of Round A funding makes it
difficult for many companies to finance their continued activity and sometimes
they must either cut back or even close down (series A crunch). In the US, this
phenomenon acted as a catalyst for the creation of funds specializing in
investment in early-stages (micro-VC), and this trend is now coming to Israel.
The Round A funding gap in Israel is estimated at $100-200 million.
The blossoming of micro-VCs also comes from a change in
companies' funding needs and the character of exits, especially in web, mobile
and new media companies. Companies in these fields need relatively low amounts
of money and strong competition leads to quick exits for relatively low sums.
In answer to this need, micro-VCs have arisen, managing sums in the low tens of
millions and investing small sums in companies at their early stages. They thus
fill the gap left by large funds, interested in investing larger sums of money
with an eye towards greater gains from large-scale exits. In the years
2011-2014, Israeli micro-VCs raised $440 million, 14% of the total capital
raised by Israeli VCs.
Another platform providing solutions for early-stage
companies and gaining traction in recent years is crowdfunding. A more
selective type of crowdfunding is the model of "smart investor
clubs." This model is based on raising larger sums from a select crowd of
wealthy and experienced investors. The Israeli OurCrowd equity-based
crowdfunding platform is a trendsetter in this field. In less than two years,
the company raised more than $90 million, invested in 55 companies and
recruited more than 6,000 investors.
Increased Interest by the Financial Sector in Hi-tech
Another trend in early-stage funding is the increased
interest shown by the financial sector in hi-tech. Recent steps taken by major
banks show that the banking system understands the added value of hi-tech and
is investing resources and efforts in harnessing it, both to facilitate
intra-organizational innovation and to leverage credit for hi-tech (especially
in an economic environment with a 0% interest rate). The lion’s share of
funding in hi-tech today is supported by private equity. With an eye towards
developing the field of debt financing in hi-tech, Bank Leumi and Bank Hapoalim
have established tech branches giving this industry targeted solutions. A
bank's tech branch will offer deep financial expertise in the world of hi-tech
and increase the package of services given and the credit allotted to this
field. Through services and funding options not currently available, and by
giving added value to the companies themselves, banks intend to become major
players in funding hi-tech companies.
Another main channel of activity for advancing
organizational innovation and improving banking services and user experience is
investment in companies specializing in financial technology (fintech). Thus,
Bank Leumi teamed up with The Elevator accelerator
to launch a unique program for advancing innovative initiatives in the fields
of finance and banking. Bank Hapoalim established a unique fund that will
invest NIS 80 million in technology companies specializing in developing
products for the financial markets. The Israeli financial sector’s openness to
adopting and promoting technological innovation, as both investors and
advisors, is expected to greatly assist the hi-tech sector. The OCS has begun
examining additional ways to support this activity and increase the presence of
the Israeli finance sector in Israeli hi-tech, especially where growing
companies is the goal.
It should be noted that the OCS runs 45 support
programs in five main areas of activity: startups, technological
infrastructure, growing companies, international activity and R&D programs.
These programs enjoy a budget of NIS 1.5 billion annually and offer assistance
in many fields, including: cyber-security biotechnology, life sciences,
communications, software, cleantech and others. Chief Scientist programs reach
all parts of the country and every branch of industry.
The presence of foreign funds in Israel has been growing and
as a consequence, so has Israeli hi-tech's dependence on foreign capital. So,
for example, in 2013, foreign investors funded 75% of investments in Israeli
companies and 85% of all capital raised by Israeli VCs. In effect, foreign
funding is responsible for up to about half the R&D funding in Israel. Most
foreign funding invested in Israeli VCs comes from the US, but in the last
three years, there has been increasing interest from investors in Asia, mainly
from China.