​The 5th ‘Road Show’ sponsored by the Foreign Trade Administration of the Israel Ministry of Economy and Industry and the Israel Innovation Authority will take place in South Korea and Japan from May 27th-31st. This year’s delegation is comprised of companies from the fields of virtual and augmented reality (AR & VR) and robotics. Seven Israeli companies will meet with business entities, production facilities, government officials and leading Japanese and South Korean corporations in a number of cities with the goal of strengthening trade and business relations.
 
Participants in the road show – organized by the Asia-Pacific Division at the Israel Innovation Authority, the Israeli Ministry of Economy and Industry’s Trade Mission in Tokyo, and by the KORIL Korea-Israel Foundation – include companies in the fields of AR and VR such as: Asymmetric Medical LTD, Newsight Imaging, Elbit Systems Land and C4I, Intuitive, Actiview, Elbit Systems HQ and White Raven.
 
The road show is just one important element in the range of activities carried out by the Israel Innovation Authority to make the Far East and Asian markets more accessible to wide sectors of Israeli industry. In light of the complementary nature of Israeli and South Korean and Japanese innovation, potential for technological cooperation between the countries is significant. Countries throughout Asia are seeking to invest in advanced technological solutions and are looking for innovative components to implement in their products.
 
The week-long series of meetings will enable the Israeli companies to have direct interaction with local companies, and lay the groundwork for significant R&D cooperation, investment and future business opportunities.
 
Israeli Minister of Economy and Industry Eli Cohen: “We are excited by the enormous global interest in Israeli innovation. The road show will assist several Israeli companies to penetrate Asian markets and is one more stage in the deepening technological and economic cooperation already taking place. This is an additional tool in the toolkit we have developed over the past few years to promote Israeli companies in the Asian market in a number of areas.”
 
“The world of robotics is a broad and highly advanced field in Japan and South Korea, but still has plenty of opportunities for growth and development,” emphasized Avi Luvton, Executive Director of the Asia-Pacific Division of the Israel Innovation Authority. “The combination of Israeli innovation with Japanese and South Korean capabilities may lead to significant cooperation in these fields.”
 
Noa Asher, Trade Attaché in the Israeli Ministry of Economy and Industry’s Trade Mission in Japan, said: “There is significant interest in this delegation in Japan, which included intensive meetings with leading Japanese companies like Fujitsu and NTT, as well as a seminar supported by the Japanese government. Japanese companies are scouting for innovative technologies in Israel. Robotics is one of the significant fields of interest in Japan, due to the government’s desire to advance the Japanese manufacturing industry while preserving its position in the face of competition from China and South Korea.”
 
Deborah Schabes, Director of the KORIL Korea-Israel Fund in Israel, noted: “In South Korea, as in Israel, there is a lot of R&D in robotics in general and in related technologies. Among the South Korean companies that will take part in the seminar and meet the delegation are Samsung Research, NT Robot, Hyundai Motor, as well as government research institutes.”